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In Your Shoes. In My Shoes.
Project Type
Interactive Campaign
Date
March 2025
Reflection
How will you feel to be in someone else's shoes, even for a moment?
This project is a playful and meaningful communication campaign designed to deepen emotional connection, empathy, and shared understanding in modern families. Inspired by Gachapon capsule toys and rooted in open communication values, the gameplay combines mood tracking, creative prompts, and reflection cards with game-based interaction.
The set includes 10 beautifully designed icons a.k.a the Mood Crew, an A3 Mood Chart, insert cards, a Mood-to-Message Map with behaviours and responses, weekly reflection templates, and versatile instructions for mood-based Gachapon play. It’s designed in a calm, minimalist, and playful style, inviting children and parents to step into each other’s shoes.











