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OWN GO
Project Type
UI/UX Design
Date
April 2025
Reflection
When was the last time you stopped to truly see the wildlife around you? What stories might the animals in your neighborhood tell about how our city has changed, and what role do you play in writing the next chapter of their survival?
This is a speculative design to tackle Singapore's rapidly urbanising landscape, and maintaining a connection with our natural heritage becomes increasingly challenging. We chose the brand, Our Wild Neighbours as we felt that is closely tied with this topic. Using their branding, we created a community-driven mobile application to bridge the gap between citizens and Singapore's native wildlife, promoting peaceful coexistence in our shared urban environment.
By simplifying wildlife reporting and education, OWN GO empowers citizens to become active participants in Singapore's conservation efforts, fostering a culture of environmental stewardship that benefits both urban development and wildlife preservation.
Key Features:
1. Smart Reporting System: Quick and full reporting modes accommodate different user situations, from pedestrians to drivers, making wildlife documentation accessible to everyone.
2. Educational Hub: Interactive glossary and species information help users learn about Singapore's diverse urban wildlife.
3. Community Connection: Photo sharing and localised alerts create a network of wildlife enthusiasts and citizen scientists.
4. Responsible Mapping: Regionalised location system prevents wildlife disturbance while keeping the community informed.
5. Gamified Engagement: Progressive badge system rewards active community participation
